OTT Content Security Market is anticipated to grow at a high CAGR from 2020 to 2030.
Market Industry Reports (MIR) has published a new report titled “OTT Content Security Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2020-2030.” According to the report, the global OTT content security market is anticipated to grow at a high CAGR from 2020 to 2030.
The ongoing shift from the traditional cable network to OTT platforms has created huge opportunities for players in this market space as OTT demands continue to rise globally. Rising subscription-based video-on-demand services, developments in content, and the growing demand for live streaming are supplementing the growth of the market. However, with the rapid growth in the OTT market, security threats continue to develop, creating the need to enhance security among OTT and content providers. For instance, SQL injection, DNS attack, DDoS attack, Pirated content, Website damage, and XXS attack are some of the key security breaches that continue to affect service providers.
Token authentication, watermarking, enhanced proxy detection, media encryption, and HTTPs are some of the key solutions being provided by the OTT security companies. For instance, HTTPs are widely utilized for content streaming. This helps content platforms to ensure that the servers and clients are authenticated with one another and that the connection established between them is always secure. Furthermore, the traffic, along with the metadata between the server and the clients, is encrypted to make the entire streaming session secure. Similarly, watermarking is also a common process for embedding metadata inside the target digital content. Although watermarking does not prevent the content from being stolen, it can track and find unauthorized access and copyright infringement. For instance, Forensic Watermarking solution from Pallycon inserts invisible user-specific information in real-time to video content, allowing content service providers to track the distributor from illegally distributed content.
North America accounted for the largest market share in the OTT content security market and is expected to continue its dominance for the next few years during the forecast period. The growth in this region can be attributed to the shift from traditional cable to OTT platform, the presence of established key players, a large user base of OTT, and the growing trend of premium OTT services, among others. Established market players, such as Netflix, witnessed an increase of over 1.7 million subscribers, reaching a total of over 60 million paid subscribers in the U.S. during the first quarter of 2019. Additionally, the launch of Disney+ in the country in late 2019 and the launch of HBO Max in 2020 are some of the key factors that are expected to drive the market growth in the coming years. Asia Pacific stands to witness the fastest growth in the coming years owing to the high demand from emerging economies such as India and China. The launch of several leading local OTT providers, such as Hotstar and Zee5, along with the presence of global players, such as Netflix and Amazon Prime, with a focus on regional content and live content will provide immense growth opportunities in the coming years. As a result, companies, such as Netflix, have witnessed a huge spike in terms of growth and it plans to invest US$400 million on Indian content by the year-end.
Browse key industry insights spread across 160 pages with market data tables & figures & charts from the report, OTT Content Security Market By OTT Deployment Model (On-Premise and Cloud), By Type (Theft Prevention, Access Protection, and Secure Communication), By Solution (Tokens & Additional Security (Tokens, Entitlement, and HTTPs) Digital Rights Management (DRM), Watermarking (Visual Watermarking and Forensic Watermarking), Geo-restrictions, Enhanced Proxy Detection, and Media Encryption), By OTT Revenue Model (Subscription-based, Advertising-based, and Transaction-based), By OTT Streaming Device (Smartphones & Tablets, Desktops & Laptops, and IPTV & Consoles), By OTT Content Type (Audio Streaming, Video-On-Demand, Gaming, and Communication) By Industry Vertical (Media & Entertainment, Education, and Gaming) - Global Analysis & Forecast 2020-2030 in detail along with the table of contents:https://www.marketindustryreports.com/ott-content-security-market/384
Some of the prominent players in the global OTT Content Security market are Synamedia, Akamai Technologies, INKA Entworks, Viaccess-Orca, Muvi LLC, Verimatrix, Inc., ABV International Pte. Ltd., and NAGRA, among others.
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