Kombucha Market is anticipated to grow at a CAGR of ~19% from 2019 to 2030.
Market Industry Reports (MIR) has published a new report titled “Kombucha Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2019–2030.” According to the report, the Global Kombucha Market was estimated to account for over US$ 1.8 billion by 2019. The market is anticipated to grow at a CAGR of ~19% from 2019 to 2030.
The market growth can be attributed to several factors, which have led to its wide-scale adoption. The increasing incidences of chronic diseases, growing health consciousness along with changing lifestyle and rising awareness regarding health benefits by consumption of kombucha are anticipated to further contribute to this substantial market growth between 2019 and 2030. However, incidences of beverage recall due to high alcohol content, regulations for the usage of microorganisms, and time required for regulatory approval are likely to restrain market growth to a certain extent.
To obtain better insights regarding the market scenario, prominent players are increasingly focusing on collaborative initiatives with several institutes, research centers, and companies. For instance, In September 2017, GT’s Kombucha teamed up with Spartan, one of the largest obstacle race and endurance brand in the world. This partnership highlighted the steadily growing demand for probiotics through fermented food and drink options.
The high prevalence of chronic diseases such as diabetes, kidney disease, cardiac disease etc. has led to increasing health consciousness among people. To resolve/avoid these health issues, consumers are more attracted towards the healthy and nutritive beverages instead of unhealthy drinks. Kombucha falls under the healthy drinks category which is expected to be the major factor driving the market.
Browse key industry insights spread across 170 pages with market data tables & figures & charts from the report, Kombucha Market by Flavor (Herbs & Spices, Citrus, Berries, and Apple), Distribution Channel (Supermarket/Hypermarket, Food & Drink Specialist Stores and Online Channel) - Analysis & Forecast 2019-2030. in detail along with the table of contents:https://www.marketindustryreports.com/kombucha-market/213
Kombucha is a detoxifying drink that contains high amounts of antioxidants, vitamins, and various enzymes. It helps to improve metabolic disorders, digestion, boosts energy levels, rebuilds connective tissue & reduce headaches. It is also claimed that it can improve body defense, and can also help to treat degenerative diseases such as arthritis and early stage cancer. Growing awareness about health benefits associated with kombucha consumption is likely to boost the growth of market.
Being a fermented product kombucha may contain trace amount of alcohol. The alcohol level should not exceed 0.5% by volume during production and after shipment for commercial sale as a non-alcoholic refrigerated beverage. The alcohol level in kombucha amount may exceed 0.5% due to further fermentation after it is bottled making it an alcoholic beverage under Alcoholic Beverage Labeling Act of 1988. Furthermore, many consumers have reported ill effects such as stomach upset, allergic reactions, toxic reactions, and metabolic acidosis after consumption of this product. These overall factors may hamper the market growth.
Asia Pacific is the fastest-growing market for Kombucha and is anticipated to contribute significantly to the global market share. The growth in this region can be attributed to its health benefits, changing lifestyle of individuals and easy availability of kombucha in local retail shelves. Countries in the APAC, such as India, China, and Japan are anticipated to provide significant growth opportunities for the global kombucha market due to rise in urbanization and increase in production & innovation in segments such as health drinks & energy drinks.
Some of the prominent players in the Kombucha market include KeVita.com, Asheville Kombucha Mamas LLC, humm kombucha, Revive Kombucha, Kosmic Kombucha, GT’S LIVING FOODS, Wonder Drink., LIVE Soda, LLC, NessAlla Kombucha and Health-Ade kombucha, among others.
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