Oryzenin Market is anticipated to grow at a double-digit CAGR from 2019 to 2030

Market Industry Reports (MIR) has published a new report titled “Oryzenin Market - Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2019–2030.” According to the report, the global oryzenin market is estimated to be over US$ 130.0 million in 2019. It is anticipated to grow at a double-digit CAGR from 2019 to 2030. 

The continual growth of the market can be attributed to wide scale adoption of oryzenin, as a nutritional supplement which acts as an alternative for lactose-free and non-allergen protein sources. Moreover, rising incidences of gluten sensitivity among people that lead to digestive disorders. These disorders like Celiac disease which is caused by the intake of products, such as barley, wheat, and rye, containing gluten. To obtain better insights into the market scenario, prominent players are increasingly focusing on launching new products and getting product approvals. For instance, in Feb 2018, Axiom Foods, Inc. was awarded the first-ever application patent for any rice protein for Oryzatein. In the same year, in June, the company received its fourth patent, and first in China for the product, Oryzatein organic brown rice protein.

Oryzenin being a rice protein can be used as an alternative source of proteins owing to its functional properties. Similarly, consumption of rice proteins among health-conscious people has been increasing nowadays.  Rising adoption of oryzenin as a nutrients enhancer in food products is anticipated to significantly drive the growth of the market during the forecast period. Similarly, increasing awareness regarding healthy living, diet and fitness among the population is anticipated to propel market growth.

Moreover, the low production cost for rice proteins has considerably contributed to its adoption among the beverages and bakery industries. Oryzenin has various applications in beverages and bakery products as it can be used as an additive, emulsifying, foaming, and gelling agent. Furthermore, increasing demand for brown rice and increasing popularity of vegan diet is anticipated to boost the growth of market extensively in the coming years.

Browse key industry insights spread across 160 pages with market data tables & figures & charts from the report, Oryzenin Market by Type (Isolate & Concentrates), Form (Dry & Liquid), Application (Beverages, Bakery & Confectionery, Sports & Energy Nutrition, Meat Analogs & Extenders and Dairy Alternatives), and Function (Emulsifying, Foaming, Texturing and Gelling) - Analysis & Forecast 2019-2030 in detail along with the table of contents:https://www.marketindustryreports.com/oryzenin-market/193

However, since the product is in its early stages or initial phase of commercialization & development, there is no or minimal awareness regarding the benefits of oryzenin among people. Similarly, the limited availability of oryzenin products in a particular region may also restrain the growth of the market to a certain extent.

North America accounts for the largest market share of the oryzenin market. This large share of this regional market can be attributed to factors such as increasing demand for gluten-free food and growing adoption trend of plant-based food products. Moreover, the rising demand for processed food & beverage products and various nutraceutical products, and rising consumption of plant-based protein supplements to support dietary needs will fuel the oryzenin market.

Some prominent players in the oryzenin market include Axiom Foods, Inc., RiceBran Technologies, AIDP Inc., Kerry Group, Ribus, Inc., ZEDIRA GmbH, Shaanxi Fuheng(FH) Biotechnology Co., Ltd., Bioway (XiAn) Organic Ingredients Co., and others.

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