Kombucha Market by Flavor (Herbs & Spices, Citrus, Berries, and Apple), Distribution Channel (Supermarket/Hypermarket, Food & Drink Specialist Stores and Online Channel) - Analysis & Forecast 2019-2030.
Report ID : 213 | Published Date : Jan 2020 | Pages : 170 | Region : Global | Report Code : FB-27
Kombucha Market Overview and Introduction
Kombucha is a fermented drink/tea prepared from cultures of bacteria & enzymes with green tea or black tea as its base. It is a popular functional beverage owing to its health aiding benefits. Kombucha helps to improve bodily functions & digestive health and is also used as an energy booster & mood enhancer. Rapidly increasing popularity of kombucha is also attributed to its fizzy taste & unique flavor, which helps it to stand out amongst other beverages available in the market. The most common ingredients used to flavor the drink include basil, ginger, aloe vera, citrus, and berries.
The global Kombucha market is mainly driven by the growing incidences of chronic diseases such as diabetes, kidney disease etc., and increasing demand for fortified food & beverage products. Moreover, rising awareness regarding health benefits by consumption of kombucha also plays a pivotal role in contributing to market growth globally. However, incidences of beverage recall due to high alcohol content, regulations for the usage of microorganisms, and time required for regulatory approval are likely to restrain market growth to a certain extent.
The global Kombucha market can be segmented into flavor, distribution channel, and regions.
Kombucha Market By Flavor
Based on flavor, the market is segmented into herbs & spices, citrus, berries, apple and others. The herbs & spices segment is expected to dominate the kombucha market during the forecast period owing to the continual efforts by key companies to develop different exotic flavors by combining herbs & spices.
Kombucha Market By Distribution Channel
Based on distribution channel, the market can be segmented into supermarket/hypermarket, food & drink specialist stores, online channel and others. The supermarket/hypermarket segment is expected to dominate the kombucha market during the forecast period owing to increase in number of supermarkets in almost all major cities, availability of products at low cost and accessibility to a wide variety of brands & flavors available in supermarkets.
Kombucha Market by Region
Based on region, the global kombucha market can be segmented into North America, Europe, Asia Pacific, and the Rest of the World (ROW). North America dominated the kombucha market, followed by Europe. The growth in North America can be attributed to strong distribution network, rising health awareness among consumers and increasing demand for healthy & natural fortified beverages.
Kombucha Market Prominent Players
Some of the prominent players in the Kombucha market include KeVita.com, Asheville Kombucha Mamas LLC, humm kombucha, Revive Kombucha, Kosmic Kombucha, GT’S LIVING FOODS, Wonder Drink., LIVE Soda, LLC, NessAlla Kombucha and Health-Ade kombucha among others.