Baby Food Market by Product (Dried Baby Food and Prepared Baby Food), Distribution Channel (Supermarkets/Hypermarkets, Drugstores/Pharmacies, Convenience Stores, and Online Channels) - Global Analysis & Forecast 2019-2030.

Report ID : 235  |  Published Date : Feb 2020  |  Pages : 170  |  Region : Global  |  Report Code : FB-29





Baby Food is an alternative to the mother’s milk for nourishing babies. It helps in providing all the required nutrients to infant’s right from age four or six months up to two years.  The baby food is high in nutrition and quality and in a form that is easy for infants to digest. The World Health Organization & UNICEF suggest to wait till babies turns six months old before feeding them such food. Moreover, for the production of baby food, specific regulations have to be followed in terms of nutritional value, packaging, and labeling of the product. Several market players are adopting strategic initiatives to increase their market share. For instance, in 2017, Nestle launched its organic baby food portfolio, the NaturNes Baby Organic that consists of 1041 new products that are tailored to meet specific nutritional needs of babies.

The global baby food market is driven by factors such as rising awareness regarding nutrition and busy lifestyle of working women. However, stringent regulations and quality standards governing the baby food industry in different regions are likely to restrain market growth to a certain extent.  

The global baby food market is segmented by product and distribution channel.

Baby Food Market By Product

Based on product, the market can be segmented into dried baby food, prepared baby food, and others. The prepared baby food segment is dominated in 2019 owing to factors such as the prepared food being easy to serve to infants, as working mothers have less time to dedicate to make their own baby food at home.

Baby Food Market By Distribution Channel

Based on distribution channel, the market can be segmented into supermarkets/hypermarkets, drugstores/pharmacies, convenience stores, online channels, and others. The online channels segment is estimated to grow at the highest CAGR during the forecast period owing to convenience & ease of online shopping and the rising awareness regarding baby food nutrition among parents.

Baby Food Market By Region

The global Baby Food Market can be segmented into North America, Europe, Asia Pacific, and the Rest of the World (ROW). Europe is expected to dominate the baby food market owing to the presence of large manufacturers and prominent raw material providers in the region. Asia Pacific is expected to grow at the highest CAGR owing to factors such as rising population and increasing awareness about baby nutrition. China, the country with huge population has great potential for the sales of baby food, as there is high adoption of milk formula among urban parents and lower breastfeeding rates.

Baby Food Market Prominent Players

Some of the prominent players in the global baby food market include Nestle, Reckitt Benckiser, Abbott, Danone, The Kraft Heinz Company, DMK GROUP, Kewpie Corporation, Bubs Organic, LLC., HiPP, and Hain Celestial, among others.