Athleisure Market by Product Type (Sneaker, Joggers, Leggings, Hoodies, Others), Distribution Channel (Online and Offline), End Users (Hospitals, Dermatology Clinics and Medical Spas) - Global Analysis & Forecast 2019-2030
Report ID : 205 | Published Date : Jun 2020 | Pages : 160 | Region : Global | Report Code : CG-5
Athleisure Market Introduction & Overview
Athleisure is a category of apparels designed to look athletic which may or may not have any technical function. It refers to a fashion trend designed for athletic activities and workouts but can also be worn in workplace, at school and as an everyday wear. Athleisure includes apparels such as sneaker, joggers, leggings, hoodies, shorts and many more. Synthetic fabrics such as polyester lycra, nylon and cotton, wool, bamboo are the most commonly used materials in such athleisure apparels.
The global athleisure market is driven by increasing awareness regarding health and wellness is one of the key influential factors that has been driving the value of sales growth for this market. Moreover, rising availability of gyms and fitness centers in the workplace encourages the employees to adopt new athleisure products. Also, different fitness influencers have been promoting active wear that has caught the attention of target customers. However, increased chances of illness due to the use of harmful chemicals by manufacturers in athleisure wear is likely to restrain the market to a certain extent.
The global Athleisure market has primarily been segmented into the following categories, viz. By Product Type, By Distribution Channel and By End User
Athleisure Market by Product Type
The segment of athleisure product can be majorly classified into Sneaker, Joggers, Leggings, Hoodies and Others. The clothing segment accounts for largest share in athleisure market. Increasing demand of athleisure apparels have been gaining higher level of traction among its target customer, which is mainly attributable to its aesthetic as well as comfort factors. Rising trend of wearing athleisure apparels in social gatherings or even considered as a casual wear and increasingly being accepted in work environment. Moreover, the sneaker segment is accounted for the largest CAGR in the global athleisure market.
Athleisure Market by Distribution Channel
On the basis of distribution channel, the market can be segmented into online and offline channel. In terms of market share, the segment of offline channel is estimated to account for the largest market share. The stores have variety of options in apparels and footwear promoting both branded and private-labelled product. The offline store facilitates and caters to specific requirements of the customers and these kind of stores initiate several key promotional and marketing events such as customer loyalty programs, discounts, seasonal offers, and others.
Athleisure Market by End Users
Based on the end users, the market is segmented into women, men and kids. The men segment is estimated to account for the largest share of the global athleisure market. The large share of this segment can be attributed to increasing demand of some athleisure apparels such as bomber jackets, casual trousers, crew-neck sweaters, polo-shirts, and others are likely to drive the growth of the segment.
Athleisure Market by Region
The global athleisure market can be segmented into North America, Europe, Asia Pacific, and Rest of World (ROW). North America dominated the market of athleisure, followed by Asia Pacific and Europe. North America will continue to dominate the global athleisure market in the forecast period owing to factor such as increasing presence of a large population indulged in the fashion industry. Moreover, large number of fashion events promote the fashionable sportswear in this region. However, Asia Pacific is expected to witness the highest CAGR, with the growth in this market centered at China and India. Factors such as increasing manufacturing of new products by major and all domestic manufacturers for active wear apparels in these country.
Athleisure Market Prominent Players
The prominent players in the global athleisure market are Nike, Inc., Adidas AG, PUMA SE, The Gap, Inc., Under Armour, Inc., H&M, Columbia Sportswear Company, Lululemon athletica inc., PVH Corp., The North Face (VF Corporation (VFC)) ,Aamong others.