DNA Test Kits Market Overview and Introduction

DNA Test Kits are used to get genetic information about ancestral records, fitness, diseases, diet, and other body & health-related conditions. Consumers can get this information with the help of saliva or cheek swab. This information can be further shared with doctors or genetic counselors to understand it better and execute required solutions.

The global DNA test kits market is driven by increasing awareness among people about the use of genetic information to treat diseases or track the ancestral records. Price-effective DNA test kits available for carrying out these tests, and the growing number of the research laboratories for further carrying out different processes on these samples are expected to further boost the market growth.

The global DNA test kits market is segmented by sample type, application, and region.

DNA Test Kits Market By Sample Type

Based on sample type, the DNA test kits market is segmented into saliva, cheek swab, and others. The saliva sample type segment is estimated to account for the largest share in the global DNA test kits market during the forecast period. The large market share can be attributed to the high demand for saliva-based DNA test kits and the increasing number of companies manufacturing saliva-based DNA test kits owing to the accuracy of these test results.

DNA Test Kits Market By Application

Based on application, the market is segmented into health & fitness, diet & nutrition, ancestry testing, disease risk assessment, and others. The ancestry testing segment is expected to grow at the highest CAGR owing to the factors such as increased demand from consumers wanting to know about their ancestral records, which further help aids in understanding the genetic inheritance flowing in the family, concerning specific diseases.

DNA Test Kits Market By Region

By geography, the global DNA test kits market is segmented into North America, Europe, Asia Pacific, and the Rest of the World (ROW). North America dominated the market of DNA test kits followed by Europe and Asia Pacific. North America will continue to dominate the global DNA test kits market during the forecast period owing to factors such presence of top players in the region along with an increase in awareness among consumers about taking DNA tests to understand biological structures.  However, Asia Pacific is expected to witness the highest CAGR with the growth in this market centered in and around China, Korea, Japan, and India. Factors such as the development and expansion of top companies in the region and rising awareness among the people about the benefits of DNA tests also play an important role.

DNA Test Kits Market Prominent Players

The prominent players in the DNA test kits market include Ancestry, 23andMe, Inc., MyHeritage Ltd., Gene by Gene, Ltd., Living DNA Ltd., Full Genomes Corporation, Inc, Helix OpCo LLC, Veritas , FitnessGenes, and HomeDNA.com, among others.